Client Rehabilitation
Clients can get sick. Or, as good as sick if they cannot grasp your value. Rotten copy makes prospects ill. That means curing the words that are silently killing your business.
Panacea
She's not just the ancient Greek goddess of remedy. Panacea became a myth, the "cure-all".Sadly, there is no cure-all. Not in medicine. Not in business. Instead, there is a cure that works when all else fails:Excellent copy.Email flows. Landing pages. Social posts. Every word touches your clients where decisions are made. Even so, most brands mutilate their message through these channels, and then wonder why they stall.You don't have to do the same.